Dopo aver visto la strategia “fan first” della Coca Cola, vi propongo quella di Starbucks: il brand più chiacchierato su Facebook (11 milioni di fans likes) e Twitter (950.000 followers). Gustatevi le slide:
fans can write comments on the event’s page telling the club what they hope to see and what they are excited or disappointed about, giving the business a chance to address these concerns and please their best customers.
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